Originally published February 24, 2019
Here is an excerpt:
5 Areas of Ethical Focus
The guide goes on to outline five areas of ethical focus or consideration:
Accountability – there is a group responsible for ensuring that REAL guests in the hotel are interviewed to determine their needs. When feedback is negative this group implements a feedback loop to better understand preferences. They ensure that at any point in time, a guest can turn the AI off.
Fairness – If there is bias in the system, the accountable team must take the time to train with a larger, more diverse set of data.Ensure that the data collected about a user's race, gender, etc. in combination with their usage of the AI, will not be used to market to or exclude certain demographics.
Explainability and Enforced Transparency – if a guest doesn’t like the AI’s answer, she can ask how it made that recommendation using which dataset. A user must explicitly opt in to use the assistant and provide the guest options to consent on what information to gather.
User Data Rights – The hotel does not own a guest’s data and a guest has the right to have the system purges at any time. Upon request, a guest can receive a summary of what information was gathered by the Ai assistant.
Value Alignment – Align the experience to the values of the hotel. The hotel values privacy and ensuring that guests feel respected and valued. Make it clear that the AI assistant is not designed to keep data or monitor guests. Relay how often guest data is auto deleted. Ensure that the AI can speak in the guest’s respective language.
The info is here.