www.wired.com
Originally published May 1, 2018
Here is an excerpt:

And those startups’ technologies, though still in their early stages, make Lil Miquela and her cohort look positively low-res. “[Lil Miquela] is just scratching the surface of what these virtual humans can do and can be,” says Quantum Capture CEO and president Morgan Young. “It’s pre-rendered, computer-generated snapshots—images that look great, but that’s about as far as it’s going to go, as far as I can tell, with their tech. We’re concentrating on a high level of visual quality and also on making these characters come to life.”
Quantum Capture is focused on VR and AR, but the Toronto-based company is also aware that those might see relatively slow adoption—and so it’s currently leveraging its 3D-scanning and motion-capture technologies for real-world applications today.
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