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Monday, July 8, 2024

Fake beauty queens charm judges at the Miss AI pageant

Chloe Veltman
npr.org
Originally posted 9 June 24

Here is an excerpt:

But in the real world, beauty pageants are fading. They are no longer the giant cultural draw they once were, attracting tens of millions of TV viewers during their peak in the 1970s and '80s.

The events are controversial, because there’s a long history of them feeding into harmful stereotypes of women. 

Indeed, all 10 Miss AI finalists fit in with traditional beauty queen tropes: They all look young, buxom and thin.

The controversial nature of pageants, coupled with the application of cutting-edge AI technology, is proving to be catnip for the media and the public. Simply put, sexy images of fake women are an easy way to connect with fans.

"With this technology, we're very much in the early stages, where I think this is the perfect type of content that's highly engaging and super low hanging fruit to go after, said Eric Dahan, CEO of the social media marketing company Mighty Joy.

In an interview with NPR, beauty pageant historian and Miss AI judge Sally-Ann Fawcett said she hopes to be able to change these stereotypes "from the inside" by focusing her judging efforts on the messaging around these AI beauty queens — and not just on their looks.


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Here are some thoughts:

While the use of AI to create realistic human models is technologically impressive, its application in a beauty pageant context is concerning. It reinforces the idea that a woman's worth is primarily based on her physical appearance, which can have negative psychological impacts, especially on young girls and women. The technology could be better utilized to promote more positive and inclusive representations of beauty and human diversity.

I would urge the organizers and participants of the Miss AI pageant to critically reflect on the potential harm their actions may cause. They should strive to use this powerful technology in a more responsible and socially conscious manner, challenging rather than reinforcing harmful stereotypes and objectification. Promoting diverse and inclusive representations of beauty would be a more ethical and psychologically healthy approach.