Carissa Véliz
Nature Electronics
VOL 4 | January 2022, 10, 11.
The coronavirus pandemic has permanently changed our relationship with technology, accelerating the drive towards digitization. While this change has brought advantages, such as increased opportunities to work from home and innovations in e-commerce, it has also been accompanied with steep drawbacks,
which include an increase in inequality and undesirable power dynamics.
Power asymmetries in the digital age have been a worry since big tech became big. Technophiles have often argued that if users are unhappy about online services, they can always opt-out. But opting-out has not felt like a meaningful alternative for years for at least two reasons.
First, the cost of not using certain services can amount to a competitive disadvantage — from not seeing a job advert to not having access to useful tools being used by colleagues. When a platform becomes too dominant, asking people not to use it is like asking them to refrain from being full participants in society. Second, platforms such as Facebook and Google are unavoidable — no one who has an online life can realistically steer clear of them. Google ads and their trackers creep throughout much of the Internet, and Facebook has shadow profiles on netizens even when they have never had an account on the platform.
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Reasons for optimism
Despite the concerning trends regarding privacy and digital ethics during the pandemic, there are reasons to be cautiously optimistic about the future. First, citizens around the world are increasingly suspicious of tech companies, and are gradually demanding more from them. Second, there is a growing awareness that the lack of privacy ingrained in current apps entails a national security risk, which can motivate governments into action. Third, US President Joe Biden seems eager to collaborate with the international community, in contrast to his predecessor. Fourth, regulators in the US are seriously investigating how to curtail tech’s power, as evidenced by the Department of Justice’s antitrust lawsuit against Google and the Federal Trade Commission’s (FTC) antitrust lawsuit against Facebook. Amazon and YouTube have also been targeted by the FTC for a privacy investigation. With discussions of a federal privacy law becoming more common in the US, it would not be surprising to see such a development in the next few years. Tech regulation in the US could have significant ripple effects elsewhere.
