Patrick Hogan
Adweek.com
Originally posted October 10, 2018
Here is an excerpt:
Many organizations have already made responsible adjustments in how they communicate with users about data collection and use and have become compliant to support recent laws. However, compliance does not always equal responsibility, and even though companies do require consent and provide information as required, linking to the terms of use, clicking a checkbox or double opting-in still may not be enough to stay ahead or protect consumers.
The best way to reduce the impact of the potential legislation is to take proactive steps now that set a new standard of responsibility in data use for your organization. Below are some measurable ways marketers can lead the way for the changing industry and creating a foundational perception shift away from data and back to the acknowledgment of putting other humans first.
Create an action plan for complete data control and transparency
Set standards and protocols for your internal teams to determine how you are going to communicate with each other and your clients about data privacy, thus creating a path for all employees to follow and abide by moving forward.
Map data in your organization from receipt to storage to expulsion
Accountability is key. As a business, you should be able to know and speak to what is being done with the data that you are collecting throughout each stage of the process.
The info is here.
