Originally posted October 10, 2018
Here is an excerpt:
The best way to reduce the impact of the potential legislation is to take proactive steps now that set a new standard of responsibility in data use for your organization. Below are some measurable ways marketers can lead the way for the changing industry and creating a foundational perception shift away from data and back to the acknowledgment of putting other humans first.
Create an action plan for complete data control and transparency
Set standards and protocols for your internal teams to determine how you are going to communicate with each other and your clients about data privacy, thus creating a path for all employees to follow and abide by moving forward.
Map data in your organization from receipt to storage to expulsion
Accountability is key. As a business, you should be able to know and speak to what is being done with the data that you are collecting throughout each stage of the process.
The info is here.