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Monday, October 6, 2014

How neuroscience is being used to spread quackery in business and education

By Matt Wall
The Conversation
Originally published August 26, 2014

Here is an excerpt:

Recent years have seen a huge growth in the public awareness of neuroscience. People have become more interested in new findings about the brain, and also find brain-based explanations quite compelling. This public interest has led enterprising individuals to try to apply neuroscientific ideas to more everyday situations.

This trend first began back in the late 1990s with “neuromarketing”. More recent developments involve the use neuroscience in the business world and in education. But, like homeopathy and phrenology many of these applications can be regarded as “cargo-cult neuroscience”.

The entire article is here.