Big tech is thinking about digital ethics, and small businesses need to keep up

Daphne Leprince-Ringuet
zdnet.com
Originally posted 16 Dec 19

Here is an excerpt:

And insurance company Aviva recently published a one-page customer data charter along with an explainer video to detail how it uses personal information, "instead of long privacy policies that no one reads," said the company's chief data scientist, Orlando Machado.

For McDougall, however, this is just the tip of the iceberg. "We hear from Microsoft and Intel about what they are doing, and how they are implementing ethics," he said, "but there are many smaller organizations out there that are far from thinking about these things."

As an example of a positive development, he points to GDPR regulation introduced last year in the EU, and which provides more practical guidelines to ensure ethical business and protection of privacy.

Even GDPR rules, however, are struggling to find a grip with SMBs. A survey conducted this year among 716 small businesses in Europe showed that there was widespread ignorance about data security tools and loose adherence to the law's key privacy provisions.

About half of the respondents believed their organizations were compliant with the new rules – although only 9% were able to identify which end-to-end encrypted email service they used.

A full 44% said they were not confident that they always obtained consent or determined a lawful basis before using personal data.

The info is here.