Dor Skuler
Forbes Technology Council
Originally posted 29 Oct 24
When we started developing an AI companion for older adults, it was still the early days of the "AI revolution." We were embarking on creating one of the first true relationships between humans and AI. Very early in the process, we asked ourselves deep questions about the kind of relationship we wanted to build between AI and humans. Essentially, we asked: What kind of AI would we trust to live alongside our own parents?
To address these questions, we created our AI Code of Ethics to guide development. If you're developing AI solutions, you may face similar questions. To deliver consistent and ethical implementation, we needed guiding principles to ensure every decision aligned with our values. While our approach may not fit every use case, you may want to consider creating a set of guiding principles reflecting your company’s values and how your AI engages with users.
Navigating The Complexities Of AI Development
Throughout development, we faced ethical dilemmas that shaped our AI Code of Ethics. One early question we asked was: Who is the master we serve? In many cases, our product is purchased by a third party—whether it’s a government agency, a health plan or a family member.
This raised an ethical dilemma: Does the AI’s loyalty lie with the user living with it or with the entity paying for it? If a user shares private information, such as feeling unwell, should that information be passed on to a caregiver or doctor? In our case, we implemented strict protocols around data sharing, ensuring it happens with explicit, informed consent from the user. While someone else may cover the cost, we believe our responsibility lies with the older adult daily interacting with the AI.
Here are some thoughts:
This article outlines the ethical considerations involved in developing artificial intelligence, specifically focusing on the development of an AI companion for older adults. The author argues for the importance of creating an AI Code of Ethics, emphasizing transparency, authenticity, and prioritizing user well-being. Skuler stresses the significance of building trust through honest interactions, respecting data privacy, and focusing on positive user experiences. He advocates for making the ethical guidelines public, setting a clear standard for development, and ensuring that AI remains a force for good in society.
