Welcome to the Nexus of Ethics, Psychology, Morality, Philosophy and Health Care

Welcome to the nexus of ethics, psychology, morality, technology, health care, and philosophy

Friday, June 27, 2014

Psychology Can Make the Country Healthier

Insights can improve public health campaigns — and keep them from backfiring

By Crystal Hoyt and Jeni Burnette
Scientific American
Originally published June 10, 2014

Public health communications are designed to tackle significant medical issues such as obesity, AIDS, and cancer. For example, what message can best combat the growing obesity epidemic? Are educational messages effective at increasing condom use? Should cancer prevention messages stress the health risks of too much sun exposure? These are not just medical problems. These are fundamentally questions about perception, beliefs, and behavior. Psychologists bring a unique expertise to these questions and are finding consequential, and often non-intuitive, answers.

The entire article is here.