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Thursday, June 12, 2014

The Self-Help Industry Helps Itself to Billions of Dollars

By Lindsay Myers
Brain Blogger
Originally published May 23, 2014

Self-improvement represents a $10 billion per year industry in the U.S. alone. In addition to high revenues, self-help also has a high recidivism rate, with the most likely purchaser of a self-help book being the same person who purchased one already in the last 18 months. This begs the question of how much good these self-help books and seminars are doing for consumers. If they are so effective at solving our problems, why do they usually result in a continuing stream of self-help purchases?

The entire story is here.

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