POSTED BY GARY MARCUS
The New Yorker Magazine
Originally published on June 19, 2013
Aristotle thought that the function of the brain was to cool the blood. That seems ludicrous now; through neuroscience, we know more about the brain and how it works than ever before. But, over the past several years, the field has given rise to pop neuroscience, which attempts to explain practically everything about human behavior and culture through the brain and its functions.
A backlash against pop neuroscience is now in full swing. The latest, and most cutting, critique yet is “Brainwashed: The Seductive Appeal of Mindless Neuroscience,” by Sally Satel and Scott Lilienfeld. The book, which slams dozens of inconclusive studies that have been spun into overblown and downright dubious fields, like neurolaw and neuromarketing, is a resounding call for skepticism of the most grandiose claims being made in the name of neuroscience. The authors describe it as “an exposé of mindless neuroscience: the oversimplification, interpretive license, and premature application of brain science in the legal, commercial, clinical, and philosophical domains.”
Unfortunately, the book is also prone to being misread. This is partly because it focusses largely on neuroscience’s current limitations rather than on its progress. Some, like David Brooks in the New York Times, are using books like “Brainwashed” as an excuse to toss out neuroscience altogether.
The entire article is here.