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Saturday, October 23, 2021

Decision fatigue: Why it’s so hard to make up your mind these days, and how to make it easier

Stacy Colino
The Washington Post
Originally posted 22 Sept 21

Here is an excerpt:

Decision fatigue is more than just a feeling; it stems in part from changes in brain function. Research using functional magnetic resonance imaging has shown that there’s a sweet spot for brain function when it comes to making choices: When people were asked to choose from sets of six, 12 or 24 items, activity was highest in the striatum and the anterior cingulate cortex — both of which coordinate various aspects of cognition, including decision-making and impulse control — when the people faced 12 choices, which was perceived as “the right amount.”

Decision fatigue may make it harder to exercise self-control when it comes to eating, drinking, exercising or shopping. “Depleted people become more passive, which becomes bad for their decision-making,” says Roy Baumeister, a professor of psychology at the University of Queensland in Australia and author of  “Willpower: Rediscovering the Greatest Human Strength.” “They can be more impulsive. They may feel emotions more strongly. And they’re more susceptible to bias and more likely to postpone decision-making.”

In laboratory studies, researchers asked people to choose from an array of consumer goods or college course options or to simply think about the same options without making choices. They found that the choice-makers later experienced reduced self-control, including less physical stamina, greater procrastination and lower performance on tasks involving math calculations; the choice-contemplators didn’t experience these depletions.

Having insufficient information about the choices at hand may influence people’s susceptibility to decision fatigue. Experiencing high levels of stress and general fatigue can, too, Bufka says. And if you believe that the choices you make say something about who you are as a person, that can ratchet up the pressure, increasing your chances of being vulnerable to decision fatigue.

The suggestions include:

1. Sleep well
2. Make some choice automatic
3. Enlist a choice advisor
4. Given expectations a reality check
5. Pace yourself
6. Pay attention to feelings