Kate Johnson and Joe Hoover
Originally posted November 21, 2016
Here is an excerpt:
Our results were remarkably consistent with our first study. When people thought the person they were being partnered with did not share their purity concerns, they tended to avoid them. And, when people thought their partner did share their purity concerns, they wanted to associate with them.
As on Twitter, people were much more likely to associate with the other person when they had similar response to the moral purity scenarios and to avoid them when they had dissimilar response. And this pattern of responding was much stronger for purity concerns than similarities or differences for any other moral concerns, regardless of people’s religious and political affiliation and the religious and political affiliation they attributed to their partner.
There are many examples of how moral purity concerns are woven deeply into the fabric of social life. For example, have you noticed that when we derogate another person or social group we often rely on adjectives like “dirty,” and “disgusting”? Whether we are talking about “dirty hippies” or an entire class of “untouchables” or “deplorables,” we tend to signal inferiority and separation through moral terms grounded in notions of bodily and spiritual purity.
The article is here.