By Pamela Babcock
Society for Human Resource Management
Originally published August 27, 2013
Organization leaders should take a cue from their employees and spend some time on social media, experts said.
Even though employees may misuse social media—and need to be trained on what is and is not acceptable—it is a powerful tool that companies can use to promote ethical practices and culture, a recent study found.
To more effectively engage employees, enhance ethics and compliance programs, and positively affect workplace culture, businesses should tap their employees’ expertise and encourage workers to use social media, according to a July 17, 2103, report from the Ethics Resource Center (ERC) in Arlington, Va. The key is seizing the opportunity of having tech-savvy employees who are invested in the company while mitigating the risk of inappropriate postings.
“If you can’t beat them, leverage them,” quipped ERC President Patricia J. Harned, Ph.D., adding that active social networkers “have a really strong interest in the culture of the workplace. They are more likely to be responsive if you’re making use of social networks to address company culture and employee concerns.”
The entire article is here.