By Belinda Parmar
Harvard Business Review
November 27, 2015
There is a direct link between empathy and commercial success. Businesses are more profitable and productive when they act ethically, treat their staff well, and communicate better with their customers, according to the latest Lady Geek Global Empathy Index. The top 10 companies in the Global Empathy Index 2015 increased in value more than twice as much as the bottom 10 and generated 50% more earnings. Average earnings among the top 10 were up 6% this year, while the average earnings of the bottom 10 dropped 9%. (Last year’s empathy index can be found here.)
At Lady Geek, a consultancy based in London, we define empathy as a cognitive and emotional understanding of others’ experiences. These qualities are increasingly important as social media feeds popular demand for transparency and authentic interaction.
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