Emma E. Buchtel, Yanjun Guan, Qin Peng, Yanjie Su, Biao Sang, Sylvia Xiaohua Chen, and Michael Harris Bond
Pers Soc Psychol Bull. 2015 Oct; 41(10):1382-94.
What makes some acts immoral? Although Western theories of morality often define harmful behaviors as centrally immoral, whether this is applicable to other cultures is still under debate. In particular, Confucianism emphasizes civility as fundamental to moral excellence. We describe three studies examining how the word immoral is used by Chinese and Westerners. Layperson-generated examples were used to examine cultural differences in which behaviors are called "immoral" (Study 1, n = 609; Study 2, n = 480), and whether "immoral" behaviors were best characterized as particularly harmful versus uncivilized (Study 3, N = 443). Results suggest that Chinese were more likely to use the word immoral for behaviors that were uncivilized, rather than exceptionally harmful, whereas Westerners were more likely to link immorality tightly to harm. More research into lay concepts of morality is needed to inform theories of moral cognition and improve understanding of human conceptualizations of social norms.
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