Utah hiring crisis team to manage health data breach

Personal Data: Health Agency ramps up efforts to help victims, rebuild public trust

By Kirsten Stewart

The Salt Lake Tribune

Originally published May 14, 2012

The state of Utah is hiring a public relations firm to handle "crisis communications" in the wake of a health data breach that put the personal information of 780,000 people at risk.

The contract will be short-lived and will cost between $100,000 and $200,000, according to a solicitation published on May 11.

It calls for building a communications plan to "rebuild trust with the public, specifically those who were directly impacted by the breach and those who rely on the [Utah Department of Health] for critical health services."

The entire story is here.

Thanks to Ken Pope for this lead.