Sam Biddle
The Intercept
Originally posted April 13, 2018
Here is an excerpt:
Asked by Fortune’s Stacey Higginbotham where Facebook hoped its machine learning work would take it in five years, Chief Technology Officer Mike Schroepfer said in 2016 his goal was that AI “makes every moment you spend on the content and the people you want to spend it with.” Using this technology for advertising was left unmentioned. A 2017 TechCrunch article declared, “Machine intelligence is the future of monetization for Facebook,” but quoted Facebook executives in only the mushiest ways: “We want to understand whether you’re interested in a certain thing generally or always. Certain things people do cyclically or weekly or at a specific time, and it’s helpful to know how this ebbs and flows,” said Mark Rabkin, Facebook’s vice president of engineering for ads. The company was also vague about the melding of machine learning to ads in a 2017 Wired article about the company’s AI efforts, which alluded to efforts “to show more relevant ads” using machine learning and anticipate what ads consumers are most likely to click on, a well-established use of artificial intelligence. Most recently, during his congressional testimony, Zuckerberg touted artificial intelligence as a tool for curbing hate speech and terrorism.
The article is here.
