Virtue Discounting: Observers Infer that Publicly Virtuous Actors Have Less Principled Motivations

Kraft-Todd, G., Kleiman-Weiner, M., 

& Young, L. (2022, May 27). 

https://doi.org/10.31234/osf.io/hsjta

Abstract

Behaving virtuously in public presents a paradox: only by doing so can people demonstrate their virtue and also influence others through their example, yet observers may derogate actors’ behavior as mere “virtue signaling.” We introduce the term virtue discounting to refer broadly to the reasons that people devalue actors’ virtue, bringing together empirical findings across diverse literatures as well as theories explaining virtuous behavior. We investigate the observability of actors’ behavior as one reason for virtue discounting, and its mechanism via motivational inferences using the comparison of generosity and impartiality as a case study among virtues. Across 14 studies (7 preregistered, total N=9,360), we show that publicly virtuous actors are perceived as less morally good than privately virtuous actors, and that this effect is stronger for generosity compared to impartiality (i.e. differential virtue discounting). An exploratory factor analysis suggests that three types of motives—principled, reputation-signaling, and norm-signaling—affect virtue discounting. Using structural equation modeling, we show that the effect of observability on ratings of actors’ moral goodness is largely explained by inferences that actors have less principled motivations. Further, we provide experimental evidence that observers’ motivational inferences mechanistically contribute to virtue discounting. We discuss the theoretical and practical implications of our findings, as well as future directions for research on the social perception of virtue.

General Discussion

Across three analyses martialing data from 14 experiments (seven preregistered, total N=9,360), we provide robust evidence of virtue discounting. In brief, we show that the observability of actors’ behavior is a reason that people devalue actors’ virtue, and that this effect can be explained by observers’ inferences about actors’ motivations. In Analysis 1—which includes a meta-analysis of all experiments we ran—we show that observability causes virtue discounting, and that this effect is larger in the context of generosity compared to impartiality. In Analysis 2, we provide suggestive evidence that participants’ motivational inferences mediate a large portion (72.6%) of the effect of observability on their ratings of actors’ moral goodness. In Analysis 3, we experimentally show that when we stipulate actors’ motivation, observability loses its significant effect on participants’ judgments of actors’ moral goodness.  This gives further evidence for   the hypothesis that observers’ inferences about actors’ motivations are a mechanism for the way that the observability of actions impacts virtue discounting.We now consider the contributions of our findings to the empirical literature, how these findings interact with our theoretical account, and the limitations of the present investigation (discussing promising directions for future research throughout). Finally, we conclude with practical implications for effective prosocial advocacy.

The research is here.

Minority salience and the overestimation of individuals from minority groups in perception and memory

R. Kadosh, A. Y. Sklar, et al. 

PNAS (2022).

Vol 119 (12) 1-10.

Abstract

Our cognitive system is tuned toward spotting the uncommon and unexpected. We propose that individuals coming from minority groups are, by definition, just that—uncommon and often unexpected. Consequently, they are psychologically salient in perception, memory, and visual awareness. This minority salience creates a tendency to overestimate the prevalence of minorities, leading to an erroneous picture of our social environments—an illusion of diversity. In 12 experiments with 942 participants, we found evidence that the presence of minority group members is indeed overestimated in memory and perception and that masked images of minority group members are prioritized for visual awareness. These findings were consistent when participants were members of both the majority group and the minority group. Moreover, this overestimated prevalence of minorities led to decreased support for diversity-promoting policies. We discuss the theoretical implications of the illusion of diversity and how it may inform more equitable and inclusive decision-making.

Significance

Our minds are tuned to the uncommon or unexpected in our environment. In most environments, members of minority groups are just that—uncommon. Therefore, the cognitive system is tuned to spotting their presence. Our results indicate that individuals from minority groups are salient in perception, memory, and visual awareness. As a result, we consistently overestimate their presence—leading to an illusion of diversity: the environment seems to be more diverse than it actually is, decreasing our support for diversity-promoting measures. As we try to make equitable decisions, it is important that private individuals and decision-makers alike become aware of this biased perception. While these sorts of biases can be counteracted, one must first be aware of the bias.

Discussion

Taken together, our results from 12 experiments and 942 participants indicate that minority salience and overestimation are robust phenomena. We consistently overestimate the prevalence of individuals from minority groups and underestimate the prevalence of members from the majority group, thus perceiving our social environments as more diverse than they truly are. Our experiments also indicate that this effect maybe found at the level of priority for visual awareness and that it is social in nature: our social knowledge, our representation of the overall composition of our social environment, shapes this effect. Importantly, this illusion of diversity is consequential in that it leads to less support for measures to increase diversity.

A pdf is here.

The Illusion of Moral Superiority

Ben M. Tappin and Ryan T. McKay
Social Psychological and Personality Science
Volume: 8 issue: 6, page(s): 623-631

Issue published: August 1, 2017 

Abstract

Most people strongly believe they are just, virtuous, and moral; yet regard the average person as distinctly less so. This invites accusations of irrationality in moral judgment and perception—but direct evidence of irrationality is absent. Here, we quantify this irrationality and compare it against the irrationality in other domains of positive self-evaluation. Participants (N = 270) judged themselves and the average person on traits reflecting the core dimensions of social perception: morality, agency, and sociability. Adapting new methods, we reveal that virtually all individuals irrationally inflated their moral qualities, and the absolute and relative magnitude of this irrationality was greater than that in the other domains of positive self-evaluation. Inconsistent with prevailing theories of overly positive self-belief, irrational moral superiority was not associated with self-esteem. Taken together, these findings suggest that moral superiority is a uniquely strong and prevalent form of “positive illusion,” but the underlying function remains unknown.

The article is here.

The strategic moral self: Self-presentation shapes moral dilemma judgments

Sarah C. Roma and Paul Conway
Journal of Experimental Social Psychology
Volume 74, January 2018, Pages 24–37

Abstract

Research has focused on the cognitive and affective processes underpinning dilemma judgments where causing harm maximizes outcomes. Yet, recent work indicates that lay perceivers infer the processes behind others' judgments, raising two new questions: whether decision-makers accurately anticipate the inferences perceivers draw from their judgments (i.e., meta-insight), and, whether decision-makers strategically modify judgments to present themselves favorably. Across seven studies, a) people correctly anticipated how their dilemma judgments would influence perceivers' ratings of their warmth and competence, though self-ratings differed (Studies 1–3), b) people strategically shifted public (but not private) dilemma judgments to present themselves as warm or competent depending on which traits the situation favored (Studies 4–6), and, c) self-presentation strategies augmented perceptions of the weaker trait implied by their judgment (Study 7). These results suggest that moral dilemma judgments arise out of more than just basic cognitive and affective processes; complex social considerations causally contribute to dilemma decision-making.

The article is here.

Honesty and Dishonesty Don’t Move Together: Trait Content Information Influences Behavioral Synchrony

Marco Brambilla, Simona Sacchi , Michela Menegatti, Silvia Moscatelli
Journal of Nonverbal Behavior, pp 1-16

Abstract

Emerging evidence revealed that honesty and trustworthiness are important drivers of the impression-formation process. Questions remain, however, regarding the role of these moral attributes in guiding real and concrete behaviors. Filling this gap, the present study investigated the influence of honesty on a nonverbal behavior that regulates social interactions: behavioral synchrony. Movements were recorded while participants interacted with a partner who was depicted as honest (versus dishonest) or as friendly (versus unfriendly). Results showed that synchrony was affected only by the honesty of the partner. Specifically, the more the interaction partner lacked honesty, the lower the perceived similarity between the self and the interaction partner, which in turn diminished the promptness to engage in behavioral synchrony. Our findings connected the literature on behavioral synchrony with that on the implication of morality for social perception, revealing the key role of the honesty facet of moral character in shaping nonverbal behaviors.

The article is here.