Rebecca Jennings
Vox.com
Originally posted 14 DEC 21
Here is an excerpt:
2020 was the first year on record that the majority of Americans said they did not belong to a church, synagogue, or mosque; from the 1930s to the turn of the 21st century, around 70 percent of Americans did belong to one. Americans, particularly younger ones, increasingly report that they have no religious preference, or as some have put it, it’s “the rise of the nones.” But perhaps “none” doesn’t quite tell the whole story.
The religion of the internet posits questions like, “what’s the harm in believing?” and “why shouldn’t I be prepared for the worst?” The deeper you go, the harder those questions are to answer.
Perhaps it’s all because of the Puritans. They were the ones, after all, who consecrated the American legacy of individualism, piety, and hard work at the expense of all else. Or maybe it came out of the recurrent phenomena of Protestant-led Great Awakenings that have peppered US history since before it was a country, social movements that preached the importance of one’s personal relationship with God outside of organized rituals and ceremonies.
“It was the idea that you could perfect yourself, your health, and your circumstances,” explains Mary Wrenn, an economics professor at the University of the West of England Bristol who studies neoliberalism and religion. This eventually culminated in the prosperity gospel, known best for its charismatic leaders preaching financial wealth and the widespread practice of manifesting, or the idea that in order to make positive things happen in your life, all you have to do is pretend as though they already are. “It’s during periods of economic crisis that we really see it start to flourish,” says Wrenn. Because many of the churches where it’s preached can be attended virtually, the message travels much further. “It’s a lot easier to have believers when you don’t have to physically be in a church. The portability of the message is what makes people believers in the prosperity gospel even when they’re not necessarily regular churchgoers.”
The same could be said for the internet, where spiritual trends proliferate much like cultural and political ones. In fact, the latest iteration of New Thought’s founding principles is inseparable from the internet: Russo, the anthropology professor, notes that as social media has become the dominant cultural force in our society, ideologies are spreading between people who may have vastly different beliefs and backgrounds, but who show up on each other’s feeds and relate in new ways.
“It’s a mishmash of different Christian and non-Western beliefs and aesthetics, but this stuff — good and evil, prosperity — are present in all religious systems worldwide, and always have been,” he says. “Even our most fervent atheists or agnostics are still interested in morality. It’s the same idea, different packaging.”
These binaries espoused by internet spirituality — good and evil, demonic and angelic, abundance and poverty — are reinforced everywhere in culture, and not only in the context of religion. “‘The demonic’ is one of those very superficial distinctions that really has a lot to do with, ‘who’s your customer? Who are you trying to frighten?’ It can stand in the kind of generalized force of evil in a very effective way, regardless of what the specifics are,” explains Russo. “It works on people not necessarily because they’ve read the Bible, but because they watch Harry Potter or read Tolkien or play Dungeons and Dragons.”
