Resource Pages

Tuesday, March 1, 2016

Corporates Manipulate and Succeed: Is this the way forward for start-ups?

By Robert Parmer
The Startup Magazine
Originally posted August 3, 2015

Here is an except:

Companies aren't always as independent, benevolent, or community-oriented as they seem. In fact, many popular companies are actually owned and operated by much larger (and often less popular) corporations.

I was once in the body care store “The Body Shop” and overheard a conversation between a customer and employee. They were talking about how they only use cruelty free products and only support companies that have that overall mindset, no excuses! I quickly picked up on a flaw in their logic.

While the Body Shop itself may represent a brand that is cruelty free, as a whole the company that backs them does not. That company is oddly enough Nestle which also owns the controversial brand L’oreal.

The article is here.