Originally published January 16, 2016
Here is an excerpt:
Psychologists refer to these dimensions as warmth and competence, respectively, and ideally you want to be perceived as having both.
Interestingly, Cuddy says that most people, especially in a professional context, believe that competence is the more important factor. After all, they want to prove that they are smart and talented enough to handle your business.
But in fact, warmth, or trustworthiness, is the most important factor in how people evaluate you.
"From an evolutionary perspective," Cuddy says, "it is more crucial to our survival to know whether a person deserves our trust."
It makes sense when you consider that in cavemen days it was more important to figure out if your fellow man was going to kill you and steal all your possessions than if he was competent enough to build a good fire.
But while competence is highly valued, Cuddy says that it is evaluated only after trust is established. And focusing too much on displaying your strength can backfire.
The article is here.