By Michelle N. Meyer and Christopher Chabris
The New York Times - Sunday Review
Originally posted June 19, 2015
Can it ever be ethical for companies or governments to experiment on their employees, customers or citizens without their consent?
The conventional answer — of course not! — animated public outrage last year after Facebook published a study in which it manipulated how much emotional content more than half a million of its users saw. Similar indignation followed the revelation by the dating site OkCupid that, as an experiment, it briefly told some pairs of users that they were good matches when its algorithm had predicted otherwise.
But this outrage is misguided. Indeed, we believe that it is based on a kind of moral illusion.
The entire article is here.